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Articles
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Empowering your marketing strategy: insights, tips, and success stories from the world of influencer marketing.
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June 30, 2025
Boosting Local Businesses in Canada through Influencer Partnerships
How Influencer Marketing boosts local businesses and increases awareness in your community
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June 18, 2025
Leveraging Gifted Campaigns in Influencer Marketing
How you can use Gifted Campaigns to launch your influencer marketing strategy
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May 30, 2025
The Psychology of Influencer Marketing
How Influencer Marketing Shapes Our Desires and Decisions
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June 6, 2025
10 Reasons Why Your Brand Needs a Self-Serve Influencer Marketing Platform
Influencer marketing is a powerful strategy. Dive into why you need a platform to manage it.
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Guides
June 6, 2025
The Impact of AI on Influencer Marketing
AI is taking the world by storm, learn how it can be leveraged in influencer marketing
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June 4, 2025
Influencer Marketing Compliance in Canada – Rules, Best Practices, and Key Considerations
Canadian influencer marketing compliance, key rules and best practices
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May 30, 2025
How to Launch a New Product Using Influencers
Learn the steps needed to launch products using influencers
Updates
May 12, 2025
Streamlining Influencer Campaign Planning: Introducing the Embold Partner Tool
Embold is excited to launch our new Partner Planning Tool, a free, real-time campaign planning solution for agency and media partners. Built t
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December 18, 2025
Always On vs. Campaign Flight Influencer Strategy for Canadian Brands
Find the perfect balance between consistent influencer presence and high impact campaigns that grow your brand and deliver measurable ROI.
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October 8, 2025
How AI Is Transforming Influencer Marketing in Canada
AI is helping creators streamline content and brands manage campaigns, while keeping human storytelling at the core of influencer marketing.
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October 1, 2025
How to use UGC to create effective social media ads
UGC is reshaping paid social in Canada. Explore how authentic content builds trust, lowers CPC, and powers high converting social media ads.
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September 22, 2025
The Do’s and Don’ts of Influencer Outreach in Canada
Learn the do’s and don’ts of influencer outreach in Canada to build authentic partnerships and avoid common mistakes.
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September 26, 2025
Why Canadian Brands Should Pair Influencers with Employee Advocacy
See how Canadian brands combine influencer marketing and employee advocacy to scale credibility and reach.
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September 22, 2025
How to Find a Brand Deal as an Influencer in Canada: A Complete Guide for 2025
A complete guide for influencers in Canada on how to find brand deals, build media kits, pitch to brands, and use Embold for partnerships in 2
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September 3, 2025
The History of Influencer Marketing: From Gladiators to Canadian Creators
Explore the history of influencer marketing and learn how Canadian brands can use creators to build trust and drive growth.
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August 25, 2025
The Top Influencer Marketing Statistics in 2025 That You Need to Know
From nano-influencers to AI tools, see the top 2025 influencer marketing stats Canadian brands need to drive ROI and stay ahead.
Guides
August 1, 2025
How to Build an Effective Influencer Marketing Strategy in 2025
How to create & implement a stellar influencer marketing strategy to reach your sales and marketing objectives
Guides
July 28, 2025
How PR and Creator Teams Can Work Smarter Together
Discover how Canadian brands can bridge the gap between PR and influencer marketing to build real trust and drive better campaign outcomes.
Updates
May 12, 2025
Streamlining Influencer Campaign Planning: Introducing the Embold Partner Tool
Embold is excited to launch our new Partner Planning Tool, a free, real-time campaign planning solution for agency and media partners. Built t
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Updates
August 20, 2024
Embold to Transition from Free Plan to Free Trial Model on August 28th
Embold highlights the upcoming changes to the free plan
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Updates
August 6, 2024
Embold Launches Influencer Roster Management Tools for Brands
Embold launches it's first influencer roster management tool - bringing a previously enterprise level tool to SMB's.
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Updates
March 7, 2024
Embold Launches Smart Campaigns - Revolutionizing Influencer Marketing in Canada
Introducing Canada's easiest way to create and manage influencer marketing campaigns
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Updates
January 31, 2024
Instagram's New Flipside Feature: Becoming an Influencer Just Got Easier
Instagram is testing a new feature called "Flipside". Learn more about how it can help influencers here!
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