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Articles
Blog & resources
Empowering your marketing strategy: insights, tips, and success stories from the world of influencer marketing.
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August 11, 2025
How to Find the Right Influencers For Your Brand
Discover how to choose the right influencers for your Canadian brand with strategies, tools, and tips that deliver real marketing results.
Guides
August 6, 2025
Everything You Need to Know to Become a Social Media Influencer in 2025
Ready to launch your influencer journey? Check out this guide on how to get started!
Guides
August 1, 2025
How to Build an Effective Influencer Marketing Strategy in 2025
How to create & implement a stellar influencer marketing strategy to reach your sales and marketing objectives
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August 4, 2025
The Different Types of Influencer Marketing Campaigns (and How to Pick the Right One)
Learn about the different types of influencer marketing campaigns and how you can decide which one is right for your brand.
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August 4, 2025
Maximize Your Brand Impact with Influencer-Generated Content in Canada
Learn how to increase the lifespan of and repurpose your influencer-generated content
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August 4, 2025
How B2B Influencer Marketing Is Changing the Game in Canada
Canadian companies are using influencer marketing to accelerate the sales funnel and engage B2B buyers with expert-led content.
Guides
July 28, 2025
How PR and Creator Teams Can Work Smarter Together
Discover how Canadian brands can bridge the gap between PR and influencer marketing to build real trust and drive better campaign outcomes.
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July 21, 2025
The Future of Influencer Marketing: A 2025 Outlook
Let’s peer into the future of influencer marketing with emerging trends, innovations, and paradigm shifts shaping the industry in 2024
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December 18, 2025
Always On vs. Campaign Flight Influencer Strategy for Canadian Brands
Find the perfect balance between consistent influencer presence and high impact campaigns that grow your brand and deliver measurable ROI.
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October 8, 2025
How AI Is Transforming Influencer Marketing in Canada
AI is helping creators streamline content and brands manage campaigns, while keeping human storytelling at the core of influencer marketing.
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October 1, 2025
How to use UGC to create effective social media ads
UGC is reshaping paid social in Canada. Explore how authentic content builds trust, lowers CPC, and powers high converting social media ads.
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September 22, 2025
The Do’s and Don’ts of Influencer Outreach in Canada
Learn the do’s and don’ts of influencer outreach in Canada to build authentic partnerships and avoid common mistakes.
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September 26, 2025
Why Canadian Brands Should Pair Influencers with Employee Advocacy
See how Canadian brands combine influencer marketing and employee advocacy to scale credibility and reach.
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September 22, 2025
How to Find a Brand Deal as an Influencer in Canada: A Complete Guide for 2025
A complete guide for influencers in Canada on how to find brand deals, build media kits, pitch to brands, and use Embold for partnerships in 2
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September 3, 2025
The History of Influencer Marketing: From Gladiators to Canadian Creators
Explore the history of influencer marketing and learn how Canadian brands can use creators to build trust and drive growth.
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August 25, 2025
The Top Influencer Marketing Statistics in 2025 That You Need to Know
From nano-influencers to AI tools, see the top 2025 influencer marketing stats Canadian brands need to drive ROI and stay ahead.
Guides
October 30, 2025
How to Stretch $10K Across a High-Impact Influencer Campaign
Find out how Canadian brands can turn $10K into a high-impact influencer campaign with micro creators, paid amplification, and clear reporting
Guides
October 22, 2025
Unlocking True ROI from Influencer Marketing and Measuring Long-Term Value for Canadian Brands
Explore how Canadian brands can measure long-term influencer marketing ROI with Embold.
Guides
October 9, 2025
Influencer Marketing That Resonates Across Canada’s Diverse Communities
Learn how Canadian brands scale influencer marketing with micro influencers, authentic localization, and community first strategies.
Guides
October 6, 2025
UGC or Influencer Marketing? Know the Difference Before You Choose
UGC and influencer marketing serve different goals. Learn how Canadian brands use both to build trust, grow reach, and improve performance.
Guides
October 6, 2025
How to Build a UGC Strategy and Utilize UGC Content: A Guide for Canadian Brands
Learn how Canadian brands can use UGC to build trust, stay legally compliant, and scale content across paid, owned, and earned channels.
Guides
October 1, 2025
Best Way to Maintain Influencer Partnerships in Canada
Explore influencer communication strategy, creator collaboration workflows, and steps to create your influencer retention plan.
Guides
September 16, 2025
How to Manage Multiple Influencer Campaigns
Scale influencer marketing in Canada with the right strategy and tools. Learn how Embold helps brands manage campaigns with ease.
Guides
September 15, 2025
Guide to Instagram Growth and Influencer Marketing in Canada
Explore a blueprint for Canadian brands and creators to grow on Instagram and leverage influencer partnerships for lasting impact.
Updates
May 12, 2025
Streamlining Influencer Campaign Planning: Introducing the Embold Partner Tool
Embold is excited to launch our new Partner Planning Tool, a free, real-time campaign planning solution for agency and media partners. Built t
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Updates
August 20, 2024
Embold to Transition from Free Plan to Free Trial Model on August 28th
Embold highlights the upcoming changes to the free plan
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Updates
August 6, 2024
Embold Launches Influencer Roster Management Tools for Brands
Embold launches it's first influencer roster management tool - bringing a previously enterprise level tool to SMB's.
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Updates
March 7, 2024
Embold Launches Smart Campaigns - Revolutionizing Influencer Marketing in Canada
Introducing Canada's easiest way to create and manage influencer marketing campaigns
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Updates
January 31, 2024
Instagram's New Flipside Feature: Becoming an Influencer Just Got Easier
Instagram is testing a new feature called "Flipside". Learn more about how it can help influencers here!
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