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Articles
Blog & resources
Empowering your marketing strategy: insights, tips, and success stories from the world of influencer marketing.
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Latest articles
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Most popular
May 14, 2025
Mastering Influencer Campaigns in Canada Chapter 1: How to Find the Right Influencers for your Brand
Discover how to find authentic influencers that align with your brand’s vision.
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Updates
August 20, 2024
Embold to Transition from Free Plan to Free Trial Model on August 28th
Embold highlights the upcoming changes to the free plan
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Updates
August 6, 2024
Embold Launches Influencer Roster Management Tools for Brands
Embold launches it's first influencer roster management tool - bringing a previously enterprise level tool to SMB's.
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Updates
March 7, 2024
Embold Launches Smart Campaigns - Revolutionizing Influencer Marketing in Canada
Introducing Canada's easiest way to create and manage influencer marketing campaigns
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Most popular
February 28, 2024
Understanding Your Target Audience and Niche for Influencer Marketing
A simple guide on how to identify your target audience and niche for influencer marketing
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February 21, 2024
Influencer Marketing for Local Businesses: Strategies and Tips
Learn how local businesses can effectively use influencer marketing
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Updates
January 31, 2024
Instagram's New Flipside Feature: Becoming an Influencer Just Got Easier
Instagram is testing a new feature called "Flipside". Learn more about how it can help influencers here!
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September 21, 2023
Embold Strengthens Canadian Market Presence with Strategic Executive Hires
Embold Hires Their First VP Sales and Sales Director
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Most popular
August 13, 2025
Why Micro-Influencers Are Taking Over Influencer Marketing
Explore how micro-influencers in Canada combine trust, niche reach, and cost-effectiveness to deliver higher ROI for brands of all sizes.
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August 11, 2025
How to Find the Right Influencers For Your Brand
Discover how to choose the right influencers for your Canadian brand with strategies, tools, and tips that deliver real marketing results.
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August 4, 2025
The Different Types of Influencer Marketing Campaigns (and How to Pick the Right One)
Learn about the different types of influencer marketing campaigns and how you can decide which one is right for your brand.
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August 4, 2025
Maximize Your Brand Impact with Influencer-Generated Content in Canada
Learn how to increase the lifespan of and repurpose your influencer-generated content
Most popular
August 4, 2025
How B2B Influencer Marketing Is Changing the Game in Canada
Canadian companies are using influencer marketing to accelerate the sales funnel and engage B2B buyers with expert-led content.
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Most popular
July 21, 2025
The Future of Influencer Marketing: A 2025 Outlook
Let’s peer into the future of influencer marketing with emerging trends, innovations, and paradigm shifts shaping the industry in 2024
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July 21, 2025
How to Build and Manage an Influencer Marketing Team
Learn the key components of building and managing an influencer marketing team
Most popular
July 16, 2025
Influencer Marketing vs. Traditional Marketing: Is There a Winner?
The differences between influencer marketing and traditional advertising.
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Guides
October 30, 2025
How to Stretch $10K Across a High-Impact Influencer Campaign
Find out how Canadian brands can turn $10K into a high-impact influencer campaign with micro creators, paid amplification, and clear reporting
Guides
October 22, 2025
Unlocking True ROI from Influencer Marketing and Measuring Long-Term Value for Canadian Brands
Explore how Canadian brands can measure long-term influencer marketing ROI with Embold.
Guides
October 9, 2025
Influencer Marketing That Resonates Across Canada’s Diverse Communities
Learn how Canadian brands scale influencer marketing with micro influencers, authentic localization, and community first strategies.
Guides
October 6, 2025
UGC or Influencer Marketing? Know the Difference Before You Choose
UGC and influencer marketing serve different goals. Learn how Canadian brands use both to build trust, grow reach, and improve performance.
Guides
October 6, 2025
How to Build a UGC Strategy and Utilize UGC Content: A Guide for Canadian Brands
Learn how Canadian brands can use UGC to build trust, stay legally compliant, and scale content across paid, owned, and earned channels.
Guides
October 1, 2025
Best Way to Maintain Influencer Partnerships in Canada
Explore influencer communication strategy, creator collaboration workflows, and steps to create your influencer retention plan.
Guides
September 16, 2025
How to Manage Multiple Influencer Campaigns
Scale influencer marketing in Canada with the right strategy and tools. Learn how Embold helps brands manage campaigns with ease.
Guides
September 15, 2025
Guide to Instagram Growth and Influencer Marketing in Canada
Explore a blueprint for Canadian brands and creators to grow on Instagram and leverage influencer partnerships for lasting impact.
Updates
May 12, 2025
Streamlining Influencer Campaign Planning: Introducing the Embold Partner Tool
Embold is excited to launch our new Partner Planning Tool, a free, real-time campaign planning solution for agency and media partners. Built t
Updates
August 20, 2024
Embold to Transition from Free Plan to Free Trial Model on August 28th
Embold highlights the upcoming changes to the free plan
Updates
August 6, 2024
Embold Launches Influencer Roster Management Tools for Brands
Embold launches it's first influencer roster management tool - bringing a previously enterprise level tool to SMB's.
Updates
March 7, 2024
Embold Launches Smart Campaigns - Revolutionizing Influencer Marketing in Canada
Introducing Canada's easiest way to create and manage influencer marketing campaigns
Updates
January 31, 2024
Instagram's New Flipside Feature: Becoming an Influencer Just Got Easier
Instagram is testing a new feature called "Flipside". Learn more about how it can help influencers here!