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Empowering your marketing strategy: insights, tips, and success stories from the world of influencer marketing.
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Guides
August 27, 2025
The Ultimate Guide to Influencer Marketing for Canadian Brands
Everything you need to know about Influencer Marketing in this comprehensive guide
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August 20, 2025
How to Write the Best Influencer Brief
A strong influencer brief sets campaigns up for success. See how Canadian brands can create clear, effective briefs that guide creators and im
Guides
August 18, 2025
Why Traditional Businesses Are Embracing Micro-Influencers
Traditional brands are turning to micro-influencers for authentic content, niche reach, and real business impact.
Guides
August 18, 2025
The Canadian Brand’s Guide to Influencer Whitelisting
Your step-by-step guide to influencer whitelisting in Canada. Scale reach, stay compliant, and drive better campaign performance.
Guides
August 18, 2025
Canadian Influencer Marketing Strategy: A Guide for Brands in 2025
Building impactful influencer marketing for Canadian brands in 2025
Guides
August 18, 2025
Complete Guide to White-Label Influencer Marketing for Canadian Agencies
A complete guide for Canadian agencies on using white-label influencer marketing to scale services and deliver measurable client results.
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August 13, 2025
Why Micro-Influencers Are Taking Over Influencer Marketing
Explore how micro-influencers in Canada combine trust, niche reach, and cost-effectiveness to deliver higher ROI for brands of all sizes.
Guides
August 13, 2025
The 3 R’s of Influencer Marketing: Relevance, Resonance, and Reach
Master influencer marketing in Canada with the 3Rs: Relevance, Resonance, Reach
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December 18, 2025
Always On vs. Campaign Flight Influencer Strategy for Canadian Brands
Find the perfect balance between consistent influencer presence and high impact campaigns that grow your brand and deliver measurable ROI.
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October 8, 2025
How AI Is Transforming Influencer Marketing in Canada
AI is helping creators streamline content and brands manage campaigns, while keeping human storytelling at the core of influencer marketing.
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October 1, 2025
How to use UGC to create effective social media ads
UGC is reshaping paid social in Canada. Explore how authentic content builds trust, lowers CPC, and powers high converting social media ads.
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September 22, 2025
The Do’s and Don’ts of Influencer Outreach in Canada
Learn the do’s and don’ts of influencer outreach in Canada to build authentic partnerships and avoid common mistakes.
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September 26, 2025
Why Canadian Brands Should Pair Influencers with Employee Advocacy
See how Canadian brands combine influencer marketing and employee advocacy to scale credibility and reach.
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September 22, 2025
How to Find a Brand Deal as an Influencer in Canada: A Complete Guide for 2025
A complete guide for influencers in Canada on how to find brand deals, build media kits, pitch to brands, and use Embold for partnerships in 2
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September 3, 2025
The History of Influencer Marketing: From Gladiators to Canadian Creators
Explore the history of influencer marketing and learn how Canadian brands can use creators to build trust and drive growth.
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August 25, 2025
The Top Influencer Marketing Statistics in 2025 That You Need to Know
From nano-influencers to AI tools, see the top 2025 influencer marketing stats Canadian brands need to drive ROI and stay ahead.
Guides
August 1, 2025
How to Build an Effective Influencer Marketing Strategy in 2025
How to create & implement a stellar influencer marketing strategy to reach your sales and marketing objectives
Guides
July 28, 2025
How PR and Creator Teams Can Work Smarter Together
Discover how Canadian brands can bridge the gap between PR and influencer marketing to build real trust and drive better campaign outcomes.
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Updates
May 12, 2025
Streamlining Influencer Campaign Planning: Introducing the Embold Partner Tool
Embold is excited to launch our new Partner Planning Tool, a free, real-time campaign planning solution for agency and media partners. Built t
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Updates
August 20, 2024
Embold to Transition from Free Plan to Free Trial Model on August 28th
Embold highlights the upcoming changes to the free plan
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Updates
August 6, 2024
Embold Launches Influencer Roster Management Tools for Brands
Embold launches it's first influencer roster management tool - bringing a previously enterprise level tool to SMB's.
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Updates
March 7, 2024
Embold Launches Smart Campaigns - Revolutionizing Influencer Marketing in Canada
Introducing Canada's easiest way to create and manage influencer marketing campaigns
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Updates
January 31, 2024
Instagram's New Flipside Feature: Becoming an Influencer Just Got Easier
Instagram is testing a new feature called "Flipside". Learn more about how it can help influencers here!
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